WEB DEMO    DEMO CAMPUS Program Admissions Faculty Research Students Alumni Job Market Activities Contact                     |   :: Students  :: Ph.D.  Home  »  Students  »  Research Period  »  Ricardo de Borobia Pires Gonçalves   Ricardo de Borobia Pires Gonçalves ricardo.pires@uab.cat Personal Website     Research Interest My research line is generally related to decision making and marketing. It focuses on the application of experimental economics. I currently have two main lines of research, the first one on consumer behavior and product quality perception through extrinsic cues. The second one studies the decision making process of individuals versus groups and the comparison of irrational behavior in financial risk-taking settings.               :: Links   Research Period   Master Degree   Second year   First year :: DEMO Community   Business Efficiency and Competitiveness Research Group   Research Chair Antoni Serra Ramoneda UAB - Caixa Catalunya   Business School, UAB   Department of Business Administration, UPN   Business School, UIB   Campus Virtual   Postgraduate School